Target: Birth Control
This campaign by Ruth Perkins was to increase awareness of companies who refuse to fill birth control prescriptions. Her goal also was to encourage women to boycott these companies in order to make a financial statement. Ruth chose to zero in on Target as one of the leading consumer brands who allow their pharmacists to refuse to fill birth control prescriptions based on their personal beliefs. Her posters mimicked Target's typical ad styling, hoping to sneak in under the radar and catch readers off guard. Creating a target-like logo for Fill My Pills Now, Ruth's body copy asks readers to "boycott Target until they value your rights". The headlines for two other posters are: Target thinks I'm going to hell." and "Target thinks my wife has no morals." Clever campaign, Ruth.
Net Neutrality
This is a poster by one of my Studio I students, Kevin Thrasher, on the issue of Net Neutrality. The internet is such a powerful global voice, turning it over to mega-corporations like AT&T, Verizon and Comcast would prove to be disastrous because it would be akin to giving our power away. The vote's still out on this important issue. Let's hope wisdom rules and the internet doesn't come under corporate domain.
Cage-free Hens
Kazuyuki Ishii decided to take on the food industry in his poster saying that the recent salmonella outbreak that sickened hundreds if not thousands of people in August 2010 was caused by or exacerbated by the typically inhumane living conditions of forcing 8 plus hens to live in small 22"x22"x19" cages. "The ugly truth is that heartless egg producers squeeze hens in tiny cages in unsanitary conditions." though a food safety expert at Cornell University was quoted by the Associated Press as saying the source of the salmonella could also be rodents, shipments of contaminated hens or tainted feed. Regardless, I can't help but think we've have healthier more nutritious eggs if the hens laying them were given decent living conditions. Have we no respect for lifeforms other than our own?